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Sustainability

Redefining what matters

Sustainability

Sustainability and Longevity Are the Same Conversation

January 14, 2026 · Louie Babb

Sustainability and Longevity Are the Same Conversation

Sustainability is often discussed in terms of materials, packaging, or carbon footprint. Longevity is often discussed in terms...

Sustainability

Inside Eternal: How We Think About Responsible Formulation

January 01, 2026 · Louie Babb

Inside Eternal: How We Think About Responsible Formulation

Formulation is often treated as a checklist: add what’s popular, increase what looks impressive, remove what sounds inconvenient....